After years of relying on “take it or leave it” technology that often failed to match their ambitions, business schools wishing to create virtual worlds or campuses for their students are taking matters into their own hands.
“If you want a learning experience with plenty of group work, that is dynamic and engaging, then even some of the newer tools such as Google Hangouts don’t provide the flexibility and agility of this environment, nor a sense of the nebulous concept of ‘presence’,”
“We were very guarded initially in case the virtual participants interfered with the learning experience of those attending in person,” says Dr Hirst. “But virtual and live participants, and faculty, all said this looks really interesting, and the virtual participants engaged in a very significant way.”
Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.