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Skittles Extreme Embrace of Social Media
Skittles.com have changed their home page to the twitter search page for skittles. Their friends link goes to Facebook, Video goes to Youtube and Pictures goes to Flickr.
An interesting experiment. It keeps content on their site fresh and encourages people to contribute to their social network pages. It will certainly increase awareness of the brand in social media circles, let’s see if it has a big impact on sales.
